FarmVille Removes Beta Tag & Ends Feed Throttling!
In addition to some other updates, Zynga released a producers letter today with some big news- they have removed the beta label from FarmVille and they’ve also ended FarmVille feed throttling!
Since its debut in the summer of 2009, FarmVille has always featured a “Beta” sign in its logo. Beta, meaning that the game was still in a testing phase. However, with the release of the English Countryside you no longer see the Beta sign in the FarmVille logo. This is a huge step for FarmVille, but Zynga reminds us that even though the beta is no longer present, issues and bugs are still possible. FarmVille updates several times a week and there are millions of active players, so there are bound to be some problematic issues that arise when there is such a huge platform.
Farmers were outraged when Zynga implemented limits on the amount of bonuses and items you could collect from your Facebook News Feed. Initially, the idea was to help prevent players using snag devices and level the playing field for all players. However, after re-thinking the limitation and listening to all of your feedback, the big Z made the decision to end feed throttling all together. There is still an enforceable limit, but no more feed throttling. This is an improvement for those players who were experiencing feed throttling despite never reaching the collection limit.
Some other highlights from the announcement include:
- Removal of BETA tag from FarmVille
- Ability to Play 2 Farms with Pause Optional
- Bug Fixes & Improvement for heavily populated farms
- Japan Relief
What do you think about FarmVille’s announcement?
The sun is back out (here in San Francisco, anyway) and the FarmVille Team is reinvigorated with the energy of the warmer weather, the English Countryside expansion and the fact that we have the best player base on the planet in all of you! Speaking of all of you, we have, as always, been listening to a great deal of your feedback and suggestions. We hope you’ll echo our sentiment when we say that the past three months or so have brought many improvements to FarmVille. Let’s take this moment to reflect on a few of the things we’ve accomplished together over the last quarter of a year…
English Countryside: FarmVille players everywhere are discovering an all-new land with new adventures and benefits in FarmVille English Countryside! This has certainly been our largest feature effort since FarmVille first launched and it wouldn’t have been possible without your ideas and imagination. We hope you’re all enjoying it and are looking forward to the possibilities it brings as much as we are!
Farm Switching and Pausing: We want to thank you all for expressing your opinions on this matter so articulately and persistently. As a result, we’re recently implemented the ability to choose whether or not you want the farm you are not active on to pause while you are away. You will be prompted with this option each time to switch from one farm to another. We think this is a great addition to FarmVille and we hope it leads to your further enjoyment of having multiple farms!
Bug Fix Output and Memory Issues: The development team has been extremely focused and dedicated to making FarmVille better. In addition to increasing our bug fix output significantly, we’ve also made a recent breakthrough on our memory usage and implemented changes that resulted in many players with heavily populated farms able to run FarmVille smoothly again. This isn’t perfect yet, we’re still diligently pursuing ways to keep up with your endlessly imaginative ways of beautifying and personalizing your farms, but we hope many of you are already seeing the benefits.
Feed Reward Throttling: After extensive research and experimentation, we have decided to repeal the throttling of rewards collected through feeds. We want to thank you all for being so vocal throughout the process as it really helped us to pinpoint problem areas and react accordingly. For now, the throttling has been removed and we are enforcing a cap on the amount of rewards each player can claim per day. We are continuing to explore alternative means of keeping the FarmVille playing field even for all.
Japan Relief: In yet another incredible example of humanitarianism and compassion, FarmVille players were one of the first groups worldwide to spring into action to help Japan in their hour of need. Words cannot express how fortunate the FarmVille Team feels to be involved with such a giving and helpful group of players. It adds an overwhelming sense of worth to the work we do here to know that the players who make our game great also strive at making the world a better place.
The Beta Tag: You may have noticed that we removed the “Beta” tag from our logo with the release of the English Countryside. We felt this was the right time to remove that tag but we also want to be sure that this is not taken as a claim to a “bug-free” game. The internet is alive with changes stemming from every direction and FarmVille introduces new content multiple times per week. No game can avoid all of the growing pains that are inevitable with new content – especially on such a large platform, with so many players interacting with each other, in so many different ways. Rest assured that we are dedicated, now more than ever, to continuing to create new ways to ensure your game experience is everything it can and should be.
We’re thankful for the strides you’ve helped us make this past quarter and are eager to share whatever the future brings with all of you. We have all sorts of surprises up our sleeves and the fact that we get to bring them to all of you drives us onward. Thank you for always being willing to share your ideas and opinions with us and for being the best player base in the world!
-The FarmVille Team