Japan’s Softbank Partners With Zynga and Invests 150 Million
Japan’s wireless carrier company, Softbank, has invested 150 million in a business arrangement with Zynga, the developers of FarmVille.
The investment will serve as a base for Zynga to develop and provide social games in Japan. Softbank CEO, Masayoshi Son, has visions of working together with Zynga and creating a “social game powerhouse” he said ,”Zynga is a leader in social games and I am delighted to partner with them to introduce their social games to Japan…We share the same vision as Zynga.”
Mark Pincus, Zynga CEO and founder said of the new partnership, “We’re excited to partner with Softbank to bring Zynga’s social games to Japan and gain insights from the Japanese market… As one of the most innovative technology companies in the world, Softbank is bringing the mobile Internet to consumers making the social Web more accessible to people everywhere.”
Source: Mercury News