As mentioned on FarmVille Freak, on Tuesday, Microsoft’s search engine Bing offered FarmVille players 3 free farm cash for becoming a fan of Bing on Facebook. In just one day the number of fans grew by 400,000 people.
Considering the results of this successful campaign, we can probably expect more in-game corporate sponsored advertisements offering FarmVille perks in the future.
This offer was only available for one day!
Inside Facebook featured an interesting article about this integration of brand advertising in social gaming and mentioned FarmVille Freak,
“It appears that users do in fact appreciate advertising, and offers in particular, when they’re easy to find and clearly valuable. FarmVille-focused blog FarmVille Freak noted the Bing campaign in a post yesterday, and polled its readers to see what they thought. The question was: “Will you be clicking the Bing FarmVille Sponsored Link?” The possible answers were “Yes, I love Farm Cash!,” “No, I hate Bing! Long live Google!” and “Maybe, would like the Farm Cash, not Bing!” So far, 68% of respondents, or more than 3,500 people, have vote for the first option. Granted, readers of a blog about a social game are probably more interested in Farm Cash than the average player, but still an interesting data point.”
“You can read the entire article here: