Earlier today we told you about an upcoming promotion between Zynga and American Express’ Serve program for FarmVille players and are happy to let you know that it’s now available. The latest part of the promotion has gone live and you can start by planting your Serve Money Tree and then signing up for your Zynga Serve Reward card! (Please note, this promotion may not be available to all players due to regional restrictions.)
In a nutshell the promotion can be summed as follows:
- 1. Place Serve Money Tree on FarmVille farm.
- 2. Harvest Serve Money Tree for free Farm Cash rewards.
- 3. Earn Farm Cash with Serve reward card when you sign up for a prepaid card.
- 4. Grow your virtual farm when you use your Serve card.
Placing Your Serve Money Tree
First of all, you will be greeted with a pop-up from Serve American Express inviting you to place the Serve Money Tree on your FarmVille farm. Once you place the tree on your farm, you will also see that it is already ready to harvest. You can harvest it immediately for 1 free Farm Cash. Nice! So, Farm Cash does grow on trees! You can harvest the Serve Money Tree up to seven times to earn a total of 7 Farm Cash (without actually signing up for the reward card). To earn more rewards you will need to register for a Serve card. Note that as your harvest your Serve Money Tree for more Farm Cash rewards, it will eventually change colors.
Signing Up for a Serve Card
To earn even more Farm Cash rewards, you will need to register for a Zynga Serve card. The Serve card is a reloadable prepaid card that will earn you FarmVille Farm Cash rewards for your purchases. It can be used anywhere that American Express is accepted. After registering, you will get to choose one of two designs for your actual card.
For the complete details, visit http://www.serve.com/zynga/farmville/
Many thanks to FarmVille Freak Dark Farmer who always has her eyes peeled and for giving us a heads up about the rollout of the Serve Money Tree!
What do you think about this Zynga + American Express Serve promotion for FarmVille? Will you participate?