These days everyone talks about the next generation of connectivity – the 5G. If you’re not sure what 5G is, the simplest definition is that it represents the next generation of mobile internet.
With download speed that beats the common broadband transfer rates and 4G speeds by ten times more, speed is definitely the buzz word when it comes to 5G connectivity.
This generation of mobile internet has the potential to change consumers’ behaviour thanks to its low latency.
That means we’ll be able to access mobile gaming experiences or platforms that weren’t previously reachable.
Why is 5G a game breaker for mobile gaming?
Technological advancements of this network will surely drive the next wave of mobile innovations, especially in the gaming industry.
Large and demanding mobile games can be downloaded in one take, without downloading or installing additional content.
For gamers who prefer multiplayer experiences on the go, 5G’s ability to handle simultaneous connections could unleash even bigger and better multiplayer experience.
For example, the Fortnite game is capped at 100 players per session, but that number could grow for up to 10 times more with the help of 5G.
Combine these possibilities with the innovations in esports that are currently happening, and we could experience industry scaling as we’ve never experienced before.
In terms of monetisation, marketing and advertising, they will undergo a significant shift. Traditional ads that somehow annoyed us in one way or another will be a thing of the past.
Marketers and digital specialists will have to change the campaign strategies in order to optimise their content to the new condition.
This way of advertising must evolve together with the shift of consumer expectations, and 5G speeds delivering the content faster than ever before.
Creatives will also need to evolve in order to provide an even more immersive experience.
Playable ads will be able to push the boundaries of what’s possible right now, with even more bandwidth and speed to aid delivery.
When 5G will finally become the norm and standard, we can expect to see playable ads increase in quality with full 3D impression.
AR and VR, on the other hand, have been waiting for a long time to go full mainstream, and 5G will certainly push this plan into a process of realisation.
Resource heavy AR and VR tools could be downloaded quickly, and these options reveal great potential and opportunity for advertisers.
This way, they could move their boundaries even further when it comes to advertising platforms and discover another creative field and form of expression.
Game Streaming Opportunities
5G comes in a period where there’s a simultaneous rise in the game streaming services.
Think of game streaming platforms like Netflix for games, allowing users to access a vast choice of games that could be streamed to any device, including your smartphone.
These services combined with 5G mean that mobile gamers will have access to the same quality of PC and console games, no matter what device they use.
We’ve already witnessed full console ports like League of Legends and Fortnite working well on mobile, and with 5G, players can jump directly into a game without waiting to pass the download time.
Streaming platforms have proven to be a big potential for the online casino gaming industry.
Games like online slots have also improved their popularity level and discovered a whole new advertising manner that is more engaging and less intrusive for players.
To prove that streaming is not a distant concept, tech companies like Nvidia, Google and PlayStation started to explore the GaaS (Gaming as a Service) bandwagon.
Microsoft’s xCloud powered by Xbox aims to stream the company’s games to the mobile phone, and Google marks a significant success since it has introduced the cloud gaming service Google Stadia.
The introduction of 5G will become a game-changer for the mobile gaming industry, opening up new opportunities for both developers and advertisers.
Game developers will be able to deliver high-quality mobile games instantly, and advertisers to deliver bolder, more creative campaigns.
Both will have the ability to deliver high-quality content and immersive experience for the gamers of tomorrow.